01
Challenge
A lifestyle product needed culturally relevant visibility that would feel native to the audience rather than like a conventional advertisement.
02
Approach
Targeted communications and entertainment placement connected the Jessie Steele cupcake apron with a high-profile film opportunity.
03
Outcome
The Jessie Steele cupcake apron appeared on screen in Sex and the City 2, creating a memorable entertainment placement for the brand.
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