01
Challenge
- A four-month planning window from concept to execution.
- Multiple approval rounds across large teams and high-profile stakeholders.
- Ocean Drive closure, permitting, course design, safety, security and city logistics.
02
Approach
- Developed the event strategy, sponsor deck, event-site needs and communications plan.
- Managed social media, earned media, paid media, sponsorship sales and media outreach.
- Secured a sponsor roster that fit the event without conflicting with existing contracts.
03
Outcome
- Generated more than one billion media impressions.
- Coverage included The Today Show with Al Roker, Rolling Stone, The New York Times and hundreds of other placements.
- Exceeded undisclosed fundraising goals through ticket sales and sponsor dollars.
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