01
Challenge
- Limited nonprofit resources paired with aggressive fundraising and media goals.
- Volunteer and outsourced teams had limited time and partial skill sets.
- The event required follow boats, live-stream support and a post-deployment gathering.
02
Approach
- Advised on fundraising goals, language, mission refinement and use-of-funds messaging.
- Supported social media, sponsor outreach, local fundraising events and media relations.
- Clarified how limited resources could be directed toward high-impact work.
03
Outcome
- Fundraising goals were achieved, enabling the vessel to be cleaned, stripped and deployed.
- National placements included Fox News and The Weather Channel, along with trade and niche publications.
- Post-deployment fundraising helped begin work toward the next vessel in the county’s artificial reef trail.
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