01
Challenge
- Needed pre-launch strategy across marketing spend, burn rate, initiatives and submissions.
- Required focus groups and archetype refinement to create effective packaging.
- Needed media relations, awards, certifications, social content and partner negotiations planned before launch.
02
Approach
- Guided brand strategy, packaging design, launch execution, paid and earned media and influencer relations.
- Aligned eco-friendly packaging with cost efficiency, positioning and audience expectations.
- Structured launch partnerships and spokesperson opportunities.
03
Outcome
- Launched with cost-efficient, brand-aligned eco packaging.
- Activated a launch partnership with Bethany Hamilton.
- Supported national earned media, certifications, awards, social media, influencer marketing and paid media oversight.
Start a Conversation
Have a business challenge that needs senior attention?
Tell us what is changing, what is getting in the way and what a successful next stage needs to look like.
Book a Conversation