01
Challenge
Fotolia was moving through rapid international growth in a competitive stock-content market. The company needed a clearer global story, sustained media visibility and business-development support that could keep pace with its expanding marketplace.
02
Approach
Inflection Point leadership supported brand refinement, global media strategy, positioning, communications and business development—connecting the market narrative with the company’s larger growth stage.
03
Outcome
Fotolia’s contributor community grew tenfold, from approximately 50,000 to more than 500,000 contributors. Adobe subsequently announced its acquisition of Fotolia for approximately $800 million in cash.
Start a Conversation
Have a business challenge that needs senior attention?
Tell us what is changing, what is getting in the way and what a successful next stage needs to look like.
Book a Conversation