01
Challenge
- Launch lag after going to market without a centralized growth strategy.
- No detailed outreach plan for media, influencers, awards or certifications.
- Previous retail-marketplace attempts created losses and unexpected expenses.
02
Approach
- Developed a digital transformation and path-to-market plan.
- Built influencer, celebrity seeding, grassroots marketing, awards and certification strategies.
- Supported investor pitching and expansion planning.
03
Outcome
- Achieved a 47% increase in annual revenue.
- Increased brand mindshare through awards, certifications, key placements and influencer campaigns.
- Expanded into superfoods through custom white-label formulation sourcing and negotiation.
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