01
Challenge
Build and launch a coordinated awareness campaign on a compressed two-week timeline while keeping more than 80 remote contributors aligned around one message and release.
02
Approach
The campaign brought strategy, contributor coordination, messaging, asset distribution and rollout management into one remote execution plan designed to move quickly without losing consistency.
03
Outcome
Shine A Little Love launched on schedule and generated more than 750,000 views in its first 48 hours.
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